Jurnal Ini Akan Ku Kenang! Ingat #nantirindu Masa Kuliah
Produksi Iklan Media Elektronik Dalam Perspektif Jurnalistik Disusun untuk memenuhi Tugas Ujian Tengah Semester 7 Mata Kuliah Produksi Iklan Media Elektronik Oleh: Herda Putri Winangrum Mahasiswa Program Studi Ilmu Komunikasi Sekolah Tinggi Ilmu Komunikasi Bandung Tahun 2025 Abstract The development of electronic media in the digital era has significantly changed the way advertisements are produced, distributed, and received by audiences. Electronic media advertising production no longer focuses solely on technical audio-visual aspects but also demands a deep understanding of communication strategies, audience behavior, and the use of digital technology (McQuail, 2020). This article aims to examine electronic media advertising production from a journalistic perspective, specifically the stages of message planning, the creative process, technical production, and the evaluation of advertising effectiveness, emphasizing the role of journalists in ma...